YouTube Launches ‘Hype’ Feature in India to Boost Small Creators’ Visibility
New Delhi, July 2025 — YouTube has officially launched its much-anticipated ‘Hype’ feature in India, aiming to empower small and emerging creators by giving them a better chance at visibility, discovery, and growth.
Designed specifically for channels with 500 to 500,000 subscribers, the new feature allows viewers to actively promote videos they love within the first seven days of upload. This initiative is part of YouTube’s larger strategy to support the Indian creator economy, especially the fast-growing segment of regional and independent creators across genres.
What is the YouTube ‘Hype’ Feature?
The Hype feature is a community-powered tool that lets viewers “hype” up to three videos per week. This action helps videos rise in a dedicated leaderboard located in the YouTube Explore tab, increasing their chances of reaching a wider audience.
Creators whose videos get hyped may receive special badges that highlight their trending status and popularity.
To ensure fair visibility for small creators, YouTube has added a bonus point system—meaning creators with fewer subscribers earn more points per this feature, giving them a competitive edge over bigger channels.
Global Success and India’s Turn
YouTube successfully piloted the Hype feature in Turkey, Taiwan, and Brazil, where more than 5 million hypes were recorded across 50,000+ channels in just four weeks.
Now, India becomes the latest country to access this feature—offering immense potential for creators in vernacular languages and niche content categories like cooking, gaming, makeup, vlogging, and music.
Why This Matters for Indian Creators
India is home to one of the world’s largest and most diverse creator communities. By rolling out Hype, YouTube is making it easier for talented, under-the-radar creators to bypass the algorithmic noise and be seen.
This aligns with YouTube’s broader mission to foster innovation and creator-first tools. Earlier this year, YouTube announced a ₹850 crore investment in the Indian market to enhance commerce features, AI tools, and monetization options.
Other Recent YouTube Updates for Creators
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AI-powered tools like Dream Screen for Shorts
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Auto-dubbing feature expansion to support multilingual content
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YouTube Shopping tools for monetizing content
These initiatives are collectively designed to help creators not only get discovered but also earn revenue more effectively.
Final Thoughts: A Game-Changer for Small YouTubers
For creators struggling to gain traction despite producing quality content, YouTube’s Hype feature offers a powerful, organic discovery mechanism.
It encourages community-driven promotion, motivates viewer interaction, and levels the playing field in a space often dominated by larger channels.
As YouTube continues to push tools tailored to India’s digital content creators, the Hype feature could very well be a turning point for thousands of aspiring YouTubers looking to make their mark.
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